Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists

Despite the availability of a considerable body research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using hierarchy effects model, this paper seeks to investigate and compare perceived value dimensions (e.g. functional value, emotional social value) on satisfaction revisit intentions domestic international tourists. Drawing upon quantitative data collected from guests selected in heritage city Kashan, Iran, study employed partial least squares, structural equation modelling, multi-group analysis test several hypotheses. The findings revealed significant differences values direct indirect tourists’ through satisfaction. results, therefore, emphasised importance for tourists, with being more important enhancing Significant theoretical contributions practical implications are provided conclusion section study.