EFFECTS OF INNOVATION TYPES ON PRODUCT IDENTITIES: DOES RADICAL INNOVATION LEAD TO A MORE INTEGRATED PRODUCT IDENTITY?
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Innovation
سال: 2019
ISSN: 2318-9975
DOI: 10.5585/iji.v7i2.376