Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign
نویسندگان
چکیده
منابع مشابه
Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign.
OBJECTIVE To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age. DESIGN A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialing methods were used to survey a nationally representative sample of children a...
متن کاملVERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to addre...
متن کاملCommentary on the VERB™ Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth
T VERBTM campaign is a serious public health investment that aims to tackle the societal and health problems of inactivity and increasing obesity among young Americans (1,2). Worrisome trends in risk factors among young people throughout the developed world reflect the lack of clearly effective public health approaches. Effecting population-level change is difficult, given the ingrained societa...
متن کاملEvaluation of a national physical activity intervention for children: VERB campaign, 2002-2004.
BACKGROUND Amid concern for the consequences of physical inactivity among children, the Centers for Disease Control and Prevention started a campaign using commercial marketing methods to promote physical activity to children. DESIGN Longitudinal study using a telephone survey to assess physical activity behaviors and attitudes at baseline and for 2 years of follow-up. Relationships of campai...
متن کاملVERBTM — A Social Marketing Campaign to Increase Physical Activity Among Youth
The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to addre...
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ژورنال
عنوان ژورنال: PEDIATRICS
سال: 2005
ISSN: 0031-4005,1098-4275
DOI: 10.1542/peds.2005-0043