Effective Online Engagement Strategies Through Gamification

Gamification has recently been discovered as an excellent user engagement strategy that the potential to improve online education, brand engagement, and information system engagement. Even though number of studies on gamification expanded, there is currently no systematic literature review approach for categorizing its strategies. Therefore, main purpose this find effective strategies based gamification. The literature, published in top management, systems, education journals, was reviewed using preferred reporting items reviews meta-analyses (PRISMA) guidelines authors categorized during period 2016 2021. This study can be considered among first include a with future research agenda through findings indicate several three major aspects.