Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness

In today‘s dynamic and turbulent environment, organizations are increasingly entering into the international market to sustain competitive advantage explore special skills knowledge need improve their performance. This study examined how competitiveness could be achieved using product attributes pricing strategy in Nigerian multinational firms. The survey research design was adopted. A structured questionnaire employed collecting data from 313 respondents Nestle Nigeria Plc, Unilever P.Z. Cussons which obtained through Raosoft sample estimator at 95% confidence level 5% error margin selected multinationals fast-moving consumer goods. Categorical regression used determine effect of attribute on firms‘ Nigeria. revealed that have positive, significant, joint effects with coefficient p-value β1 =0.288 (p-value<0.000) β2 =0.289 F-stat=67.795 (0.000) adj. R2 =0.381. Therefore, it is concluded can strategy. It recommended firms place greater emphasis products‘ posture.