Effect of Perceived Usefulness, Perceived Ease of Use, Perceived Security, and Cashback Promotion on Behavioral Intention to the DANA E-Wallet

Changing patterns of behavior in public financial transactions during this pandemic has increased the use e-wallet services. One Indonesian people's most widely used services is DANA. This study aims to determine effect perceived usefulness, ease use, security, and cashback promotion on behavioral intention DANA (a survey people Special Region Yogyakarta). The sampling technique non-probability with purposive method. number samples was 100 respondents criteria who have a account but never it for transactions. analytical multiple linear regression analysis. Based results study, found that simultaneously or together had an significance value 0.00 < 0.05 Adjusted R-value by 55.1%. shows variables can explain 55.1% variables, remaining 44.9% influenced other outside study. In addition, also obtained partially one affect intention.