Effect of Financial Literacy on Financial Decision and Consumer Behavior

This study's main goal was to investigate how financial literacy affects consumer behavior and decisions. An online questionnaire used gather the data for this investigation from workers of institutions in Lahore, Pakistan. 325 employees, whose ages ranged 18 up 60, made sample survey questions. The researcher examined association between literacy, behavior, decisions by utilizing respondents' demographics, measurement model assessment, structural evaluation. done using SPSS partial least square (PLS-SEM) software. As a result, findings indicated that has favorable impact on Also, research reveals services is affected literacy. Additionally, results showed greatly impacts people's goals make wise will lead wealth creation.