Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product

Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that are really made with raw materials. This attitude known skepticism (doubt) towards an label. Consumer occurs because product advertisements contain confusing information well insecurity about the material for company claims friendly. aims this study to determine effect on green purchase intention. uses a theoretical approach behavior control and attitude, perceived value environmental consciousness associated intentions buy in Bandar Lampung. was conducted April until June 2020. sample research were consumers who had been buying product. calculated using Lemeshow method, margin error 5%, minimum number samples 236 samples. analysis tool used regression model. results reduction intention due use social media promote products. Meanwhile, influence perceptions awareness will increase implication companies must pay attention communication produced so reduce doubt. Another impact if consume lead attitudes.