Educating Through Social Media: A Communication Strategy in Instilling Unity Value

Kalijodo's transformation into a Green Open Space and Child-Friendly Integrated Public drew many people from outside the community, including immigrants who settled became new residents. Conflicts arise as result of cultural differences between old The community organization that manages Kalijodo area tries to educate residents about value unity by creating unifying song distributed via social media, YouTube; this is interesting for further research. This study focuses on communication strategy used in charge bring its citizens together. employs Paul A Argenti's (2013) framework foundation developing capable instilling trust. According video clips in-depth interviews, message delivery Youtube easily accessible all residents, person conveying (the regional head) causes respond positively conveyed. educating has yielded visible results creation harmonious life