Ecommerce in virtual worlds: a 'just do it' approach?
نویسندگان
چکیده
منابع مشابه
Ecommerce in virtual worlds - a 'just do it' approach?
For the corporate world, virtual worlds (VWs) are still an unexplored land of opportunities. The fact that some big companies such as IBM and Sun Microsystems have devoted considerable funds and talent to taming the new territory has convinced others to step in. However and by the same token, the spectacular falls of some of these VWs ‘projects’ made other corporations hesitant or at least luke...
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ژورنال
عنوان ژورنال: Journal of theoretical and applied electronic commerce research
سال: 2010
ISSN: 0718-1876
DOI: 10.4067/s0718-18762010000100001