E-retailers' competitive intensity: A positioning mapping analysis
نویسندگان
چکیده
منابع مشابه
Transshipment Between Competitive Retailers
This paper is based on observations that competing retailers have the option of either agreeing in advance to transship excess inventory to each other or seeing unsatisfied customers switch to the competitor for a substitute. A transshipment game and a substitution game between competing retailers is studied. After establishing the existence and uniqueness of a pure-strategy Nash Equilibrium in...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2003
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740103