E-COMMERCE: THE IMPORTANCE ROLE OF CUSTOMER PERCEIVED VALUE IN INCREASING ONLINE REPURCHASE INTENTION
نویسندگان
چکیده
In the midst of digital business growth rapidly and Covid-19 pandemic that has lasted for several years, people tends to carry out all their activities from home, including fulfilling needs through various e-commerce services. This research model intends investigate important role customer perceived value in increasing online repurchase intention on sites Indonesia, such as Shopee, Tokopedia, Bukalapak, Lazada Blibli. method designed by quantitative causality with a total sample 310 snowball sampling. The analytical used AMOS-SEM verified perceptions. results shows indirectly act an crucial part influence e-service quality, ease use, store image promotion intention.
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ژورنال
عنوان ژورنال: Dinasti International Journal of Digital Business Management
سال: 2021
ISSN: ['2715-419X', '2715-4203']
DOI: https://doi.org/10.31933/dijdbm.v2i6.954