Dynamic and Ordinary Capabilities: A Project Management Perspective

The project management literature has typically focused on efficiency measures, such as time, cost, and quality, but rarely examined broader measures of success, customer satisfaction loyalty. In this article, we apply a resource-based theory framework examine both ordinary dynamic capabilities the firm their influence repurchase intentions. We also include firm's corporate reputation explore its moderating influences variables in model. Data from 491 managers indicate that one capability (relational) is three times stronger at predicting than (project). Another (product) not significant predictor satisfaction. Customer strongest determinant intentions fully mediate impact When sample split according to reputation, for group who saw focal ranked first industry, (ordinary) relational (dynamic) have similar However, other firms’ first, are