Dynamic analysis of consumer loyalty fast-moving consumer goods market in the Republic of Kazakhstan

As a result of the formation new geopolitical, economic, and social conditions, consumer goods market is undergoing high volatility, which entails significant changes. At same time, transformation concerns not only behavior consumers but also marketing policies companies selling from fast-moving sector. The scientific article presented current indicators (FMCG) in Republic Kazakhstan. results changes economic profile are given based on interpretation survey data. aims to study impact Kazakhstan's market. following research methods were used study: statistical analysis, survey, in-depth interview. study, characteristics reflected cross-section 2022 three quarters. forecast further explanation individual trends was formed data conducted expert Accordingly, three-stage up-to-date volume structure FMCG obtained, modern portrait derived, possibilities for improving loyalty Kazakhstan assessed. Local retail can use final processes building sales strategies studying consumer, as well policy tactical decisions. These studies may be relevant that still need their analytical tools.