Dropkick Murphys vs. Scott Walker: Unpacking Populist Ideological Discourse in Digital Space
نویسندگان
چکیده
On January 24, 2015, the folk punk band Dropkick Murphys penned a tweet to former Wisconsin Governor Scott Walker that read “please stop using our music in any way…We literally hate you!!!” Within hours, thousands of users interacted with post and contentious mediated discussion materialized. By exporting full conversation program BrandWatch applying Sonja Foss’s ideological criticism approach, I found several recurrent constructions reappear throughout data. Through comments considering band’s political activism as alienating, re-envisioning rock right-wing, framing inherently un-American undesirable through Twitter comments, supporters rhetorically dismiss their message. These show how new media audiences discursively construct ideologies delegitimize opposition along lines affiliation illustrate communicative mechanism populism on micro-level.
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ژورنال
عنوان ژورنال: Media and Communication
سال: 2022
ISSN: ['2183-2439']
DOI: https://doi.org/10.17645/mac.v10i4.5747