Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective

The primary objective of this study is to explore the diversification airline business models in Turkey four decades and show link between reasons logic behind from institutional perspective. For purpose, were examined, critical events organizational field explored based on secondary data. case research was conducted diversifications model logic. unit analysis multiple cases, gathered data examined with content method. results that logics (state commercial logic) can pave way or prevent diversifying models. Multiple shape regulations approaches state other organizations field, these changes may play a role as barrier driver for diversification. Each affect each airline's differently. This contributes literature by providing evidence effect pattern actors showing relations