“Don’t Make Me Ratio You Again”: How Political Influencers Encourage Platformed Political Participation
نویسندگان
چکیده
Ratioing describes when a reply earns more likes than an original post on social media. They also offer influencers opportunities to convert audience attention into political actions capable of temporarily shaping online discourse. Ratios are then one many influencer-driven strategies that leverage platform features and affordances direct audiences specific amplify the influencer’s content in crowded media entertainment market. Hasan Piker is most popular Twitch, which he uses as base organize his coordinated across multiple platforms. reigns but has significantly less Twitter followers all targets, meaning ratio strategy prompts targeted simultaneously increase visibility. This article three case studies highlight ratioing for eliciting participation, such ratioed rivaling influencers, US Senator, famous rapper.
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ژورنال
عنوان ژورنال: Social media and society
سال: 2023
ISSN: ['2056-3051']
DOI: https://doi.org/10.1177/20563051231177944