“Don’t Make Me Ratio You Again”: How Political Influencers Encourage Platformed Political Participation

نویسندگان

چکیده

Ratioing describes when a reply earns more likes than an original post on social media. They also offer influencers opportunities to convert audience attention into political actions capable of temporarily shaping online discourse. Ratios are then one many influencer-driven strategies that leverage platform features and affordances direct audiences specific amplify the influencer’s content in crowded media entertainment market. Hasan Piker is most popular Twitch, which he uses as base organize his coordinated across multiple platforms. reigns but has significantly less Twitter followers all targets, meaning ratio strategy prompts targeted simultaneously increase visibility. This article three case studies highlight ratioing for eliciting participation, such ratioed rivaling influencers, US Senator, famous rapper.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

How Internal Political Efficacy Translates Political Knowledge Into Political Participation

This study presents evidence for the mediation effect of political knowledge through political self-efficacy (i.e. internal political efficacy) in the prediction of political participation. It employs an action theoretic approach-by and large grounded on the Theory of Planned Behaviour-and uses data from the German Longitudinal Election Study to examine whether political knowledge has distinct ...

متن کامل

Depression and Political Participation.

In this paper, I propose that depression is a political phenomenon insofar as it has political sources and consequences. I then investigate one aspect of this argument-whether depression reduces participation. I hypothesize that individuals with depression lack the motivation and physical capacity to vote and engage in other forms of political participation due to somatic problems and feelings ...

متن کامل

Civic Community, Political Participation and Political Trust of Ethnic Groups1

fortcoming. Multikulturelle Demokratien im Vergleich. Opladen. 2 Department of Political Science, Universiteit van Amsterdam, Oude Zijds Achterburgwal 237. Email: [email protected] 3 We would like to thank the Netherlands Institute for Advanced Study in the Humanities and the Social Sciences (NIAS) that gave us a chance to finish this paper as part of a joint research plan that will hopefully...

متن کامل

The Physiology of Political Participation

Political involvement varies markedly across people. Traditional explanations for this variation tend to rely on demographic variables and selfreported, overtly political concepts. In this article, we expand the range of possible explanatory variables by hypothesizing that a correlation exists between political involvement and physiological predispositions. We measure physiology by computing th...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Social media and society

سال: 2023

ISSN: ['2056-3051']

DOI: https://doi.org/10.1177/20563051231177944