DOMESTIC CONSUMER AWARENESS OF ENERGY CONSUMPTION PRACTICES IN PAKISTAN

Electricity waste is a bottleneck in availing clean, green, uninterrupted, and sustainable electricity supply. The synthesis of the studied literature portrays that irresponsible behavior indulges consumers to take action, which leads crisis. Therefore, get know-how behavior, this study aims investigate role awareness concerning consumption, wastage, gadget efficiency, conservation. A questionnaire-focused survey was carried out collect data performed descriptive analysis critically evaluate data. results explicate possess low level wasteful consumption “lack-of-information” big issue management. Thus, concludes unawareness key determinant creates strengthens sense irresponsibility consumer behavior. academician practitioners need dire attention precautionary measures for developing prominent campaigns strategic policy guidelines distort human nature by including fearful promotional contents marketing campaigns. Keywords: Awareness, Conservation, Efficiency, Waste, Irresponsible Behavior, Crisis JEL Classifications: Q4, Q40, D1 DOI: https://doi.org/10.32479/ijeep.11441