DOES PAID PROMOTE INFLUENCES USER FREQUENCY TO PURCHASE? AN ANALYSIS USING AIDA DIMENSION

The purpose of this study is to determine how paid promote program in Instagram could influence user intention purchase products fashion, culinary and craft that dominate. method used a descriptive analysis using Attention, Interest, Desire Action (AIDA) dimension measure frequency purchasing promoted. Determination the number respondents survey technique 100 respondents. Data done by recapitulating results filling out questionnaire from Recapitulation carried with techniques describe facts each those studied. findings are relationship between > 0.600 indicators AIDA as an important construct advertising sustainability products. And construct, namely Action, driving factors for dominant response 6-8 times It can be said one marketing tools creative economic sector This study's implications delivered two sides, literature practices. Implication literature, research sheds light on customer behavior digital technology era, especially social media through programs within - which not yet discussed previous research. practical implication it also brings emerging development impact promotion economy