Does Government-Led Publicity Enhance Corporate Green Behavior? Empirical Evidence from Green Xuanguan in China

Promoting green behavior among corporations is essential to the transition of industrial sectors in China. There a unique government-led publicity institution, ‘Xuanguan‘, that expects accelerate idea and policy spread top-down economic system However, few studies discussed its role formulating corporate behavior. By constructing an integrated model Government-led publicity-Internal external perception-Corporate behavior, this paper explored effect on based survey data 199 manufacturing Henan Province, A structural equation (SEM) was adopted detect influence influential path. The results found could positively enhance via improving internal perception risk opportunity environment actors. heterogeneity tests showed type channels, ownership, scale made different effects results. Further analysis proved function formal environmental regulation. It implies can be good compensation for regulations stimulate This demonstrates new factor enhancing contributed evidence China’s development story.