Does getting along matter? Tourist-tourist rapport in guided group activities

Guided group activities, where tourists consume with other tourists, are common and important. Although the tourism services literature suggests customer-employee rapport impacts customer satisfaction, composition impact of tourist-tourist in guided activities have received minimal attention. We use a three-study mixed method approach to conceptualize examine activities. Study 1 identifies two recognized dyadic dimensions (enjoyable interaction personal connection) new group-based (group attentiveness service congruity). 2 (video experiment) 3 (field find that enjoyable connection mediate relationship between congruity satisfaction. Thus, context is more multidimensional complex than previously conceptualized for non-group contexts. Further, we critical factor such high levels satisfy, while low dissatisfy.