Does direct marketing need to have a direction?
نویسندگان
چکیده
منابع مشابه
Does Direct Marketing Need to Have a Direction?
This article proposes that direct marketing does not need to have a direction (i.e. that of the firm seeking out customers). Effort spent on seeking customers could also be spent on compelling customers to seek out the firm, through increased product choices. Applying information economics into marketing, the paper provide examples as well as principles on how to design products that also assis...
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2005
ISSN: 0263-4503
DOI: 10.1108/02634500510630168