Do online reviews still matter post-purchase?
نویسندگان
چکیده
منابع مشابه
Do online reviews matter? - An empirical investigation of panel data
Article history: Received 13 May 2007 Received in revised form 26 March 2008 Accepted 2 April 2008 Available online 10 April 2008 This study examines the persuasive effect and awareness effect of online user reviews on movies' daily box office performance. In contrast to earlier studies that take online user reviews as an exogenous factor, we consider reviews both influencing and influenced by ...
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In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...
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ژورنال
عنوان ژورنال: Internet Research
سال: 2019
ISSN: 1066-2243
DOI: 10.1108/intr-07-2018-0331