Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany

نویسندگان

چکیده

Abstract New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional retailing short supply chains (SSCs) offering bundles of attributes that fit the needs larger segments. Several studies have analyzed factors affecting choice traditional non-traditional retailing. Very few, however, those analyze predictive role human values attitudes on chains. Usually, due to low percentage consumers involved SSC, analyses consumer behavior been conducted using convenience samples. This study, based online questionnaires submitted a representative sample composed by 1009 German consumers, tests hypothesis frequency purchases at farmers’ markets is related values: attitude toward industrialized market environment. The econometric approach here implemented computes model average tails dependent variable, market, thus investigating even where low, as occurs for low/high purchases. questionnaire included Schwartz value survey, environment self-reported estimates market. Results suggest hierarchically values. negatively positively pro-environment attitude. Attitudes turn affected self-transcendence has positive impact reverse true conservation. Furthermore, these relationships not constant sample: they change according selected

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ژورنال

عنوان ژورنال: Agricultural and Food Economics

سال: 2021

ISSN: ['2193-7532']

DOI: https://doi.org/10.1186/s40100-020-00172-2