Do Consumers Value Environmental Innovation in Product?

نویسندگان

چکیده

Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led growing demand for environmentally friendly products which, in turn, compelled firms adopt innovative forms of integrating protection into product development production processes. Nevertheless, an “attitude–behavior gap” been witnessed, which implies that consumers’ attitudes do not always translate actual ecologically compatible purchasing behavior and, consequently, eco-product innovations will necessarily entail positive economic impact companies. This paper aims analyze if the companies invest innovation valued by consumers, showing higher growth. Specifically, we propose effect firm’s sales Additionally, aim relation considering two alternative approaches can follow respect: eco-design with ecological use. The results obtained unbalanced sample 5391 international corresponding period 2002–2017 (51,666 observations) show proactive strategies positively having companies’ Furthermore, consumers greater preference than

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ژورنال

عنوان ژورنال: Administrative Sciences

سال: 2021

ISSN: ['2076-3387']

DOI: https://doi.org/10.3390/admsci11010033