Do ambient scents in hotel guest rooms affect customers’ emotions?

The introduction of ambient scents in different business facilities might be an effective strategy to influence customers’ emotions and, ultimately, their experience. Yet, there is scant evidence on the effects introducing hotels particularly, hotels’ private areas such as guest rooms. Accordingly, this study aims analyse impact positive when a pleasant scent introduced hotel room. To end, randomized control trial was conducted real four-star Barcelona which two experimental groups (N=99) were invited enter and experience scented room identical but unscented room, respectively. happiness level emotional valence experiment’s participants measured using facial recognition technique. This methodological represents one significant contributions study. results show that, average, individuals who entered happier had better state than These suggest important managerial implication for hoteliers can improve guests’ by implementing non- expensive action opens avenue future studies marketing hotels.