Discrete Choice Experiments Are Not Conjoint Analysis
نویسندگان
چکیده
منابع مشابه
Discrete Choice Experiments Are Not Conjoint Analysis
We briefly review and discuss traditional conjoint analysis (CA) and discrete choice experiments (DCEs), widely used stated preference elicitation methods in several disciplines. We pay particular attention to the origins and basis of CA, and show that it is generally inconsistent with economic demand theory, and is subject to several logical inconsistencies that make it unsuitable for use in a...
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ژورنال
عنوان ژورنال: Journal of Choice Modelling
سال: 2010
ISSN: 1755-5345
DOI: 10.1016/s1755-5345(13)70014-9