Disarming as a tactic of resistance in Pink Dot

Abstract Pink Dot is an annual rally in support of LGBT (lesbian, gay, bisexual, and transgender) people Singapore. In a country where many prefer to avoid overt displays dissent, has gained significant popular support. this article, I explore how it done so. Through close multimodal analysis focusing on the use colour, layout, typography 2017 flyer, demonstrate these features work together Singaporean context realize meanings positivity, warmth, inclusivity whilst simultaneously de-emphasizing notions claiming rights. argue discursively attenuates potentially discordant elements its message marshals apparent neutrality gather for ostensibly depoliticized – process that term disarming. It assimilationist strategy deliberately made Singapore’s particular sociopolitical proven effective securing mass amongst Singaporeans.