Direct to consumer drug advertising is billion dollar business in US
نویسندگان
چکیده
منابع مشابه
When Business and Practice Collide : Direct - to - Consumer Advertising
It is nearly impossible today to turn on the television or read a magazine without seeing an advertisement for a prescription medication. CBS HealthWatch reported in 1998 that 66% of consumers in the United States had seen a particular product advertised in print, while 61% had seen one promoted on television.1 Spending on direct-toconsumer advertisements increased 212% between 1995 and 1996, r...
متن کاملTrade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
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ژورنال
عنوان ژورنال: BMJ
سال: 1999
ISSN: 0959-8138,1468-5833
DOI: 10.1136/bmj.319.7213.805