Dimensions of Temperament: Affect Intensity and Consumer Lifestyles
نویسندگان
چکیده
منابع مشابه
Repackaging Consumer Lifestyles
Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for ...
متن کاملThe Dimensions of Temperament*
The correlations among the thirteen personality scores yielded by the Guilford schedule for factors STDCR, and the Guilford-Mart in schedules for factors GAMIN, and O, Ag, and Co, as reported by Lovell, were factored by the centroid method. The purpose was to see how many factors were represented by the thirteen scores; therefore the test reliabilities were used in the diagonal cells. I t was f...
متن کاملIntensity and frequency: dimensions underlying positive and negative affect.
Research on emotions and several happiness scales suggest that positive and negative affect are strongly inversely correlated. However, work on subjective well-being indicates that over time, positive and negative affect are independent across persons. In order to reconcile this inconsistency, two dimensions are proposed for personal affective structure: the frequency of positive versus negativ...
متن کاملDifferential predictability of four dimensions of affect intensity.
Individual differences in affect intensity are typically assessed with the Affect Intensity Measure (AIM). Previous factor analyses suggest that the AIM is comprised of four weakly correlated factors: Positive Affectivity, Negative Reactivity, Negative Intensity and Positive Intensity or Serenity. However, little data exist to show whether its four factors relate to other measures differently e...
متن کاملConsumer lifestyles: a social stratification perspective
Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for ...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2000
ISSN: 1057-7408
DOI: 10.1207/s15327663jcp0904_5