Digital transformation in university technology expo

ABSTRACT Purpose: The aim of this article is to explore the Innovation and Entre-preneurship Fair held by Technological Sciences Center Regional University Blumenau (Universidade de [Furb]), describe relevant factors in its execution through digital environment. Originality/value: This study presents elements understand conditions implementation challenges involved holding technological fairs within scope higher education organizations information communication technologies (ICT). Design/methodology/approach: Qualitative research with a descriptive-interpretative approach. descriptive approach consisted observing facts procedures adopted institution. interpretive examined that constitute object presuppose intersubjective context from which observation was made. Findings: allowed us recognize Entrepreneurship Fair, over seven years at for Furb, has adapted media eighth ninth editions. Due need follow health safety protocols during Covid-19 pandemic, initiative added fact it first major Furb event entirely form. It presented logistical make practices processes compatible environment resources world wide web.