Digital strategy aligning in SMEs: A dynamic capabilities perspective

Digital strategy alignment is a dominant concern for today’s managers and information systems researchers. Yet research in this area remains fragmented, particularly on the digital of small medium-sized enterprises (SMEs), which concerning owing to their value European economies. Employing dynamic capabilities as an analytical lens, we investigate how 43 British, Irish, Italian, Spanish SMEs, across five industry sectors, enact aligning. We identify model comprising phases, term “passive acceptance,” “connection,” “immersion,” “fusion,” “transformation,” well specific combinations sensing, seizing, reorganizing associated with each phase. Our provides holistic, practice-based perspective highlights role micro-behaviors leadership SMEs implementing strategy.