Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry
نویسندگان
چکیده
This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.
منابع مشابه
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2021
ISSN: ['1526-548X', '0732-2399']
DOI: https://doi.org/10.1287/mksc.2020.1275