Digital marketing strategy for business services
نویسندگان
چکیده
This study delves into the significance of digital marketing strategies for business services, specifically within financial services sector. Using a literature research method to examine challenges service companies under investigation, which leads formulation new strategies. The recommended strategy centers on social media marketing, search engine optimization, and email with an emphasis personalization robust customer engagement. Findings underscore essential role especially in competitive industry. Anticipated outcomes encompass heightened engagement, increased brand awareness, amplified revenue generation. highlights like skilled personnel requirements data privacy concerns, along importance gauging effectiveness. By offering practical insights, equips firms cultivate implement effective Ultimately, this underscores paramountcy presents pragmatic framework their integration.
منابع مشابه
Business to business governance structure and marketing strategy
a r t i c l e i n f o Keywords: Channel governance structure Marketing strategy Business to business marketing This study tries to find an answer to the question: Are different marketing channel governance structural dimensions equally conducive for different marketing strategies? The results from an empirical study suggest that different dimensions of channel governance structure may not be eq...
متن کاملSpecial Issue: Digital Business Strategy How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy
In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm’s degree of engagement in a particular class of digital business practices relative to the industry norm) influences firms’ realized digital business strategy. We focus on two forms of digital strategy: general IT investment and IT outsourcing investment. Dra...
متن کاملCritical Success Factors of Digital Business Strategy
Digitalization does fundamentally impact firms’ strategy development. With the fusion of IT and business strategy, Digital Business Strategy (DBS) creates the foundation for digital business models [1]. In this paper, we develop a DBS framework, based on a structured review of 21 industry reports. From this analysis, we yield 8 generic dimensions with a total of 40 critical success factors (CSF...
متن کاملWhat is Your Digital Business Strategy?
W hat's your digital business strategy? How should you strategically manage your digital resources? Digital resources might present an opportunity for your business model, as they did for eBay, Google, Amazon, and Netflix. Or these resources might threaten your business model, as they have for Kodak, Borders, Blockbuster, and the New York Stock Exchange. Global spending on IT resources exceeds ...
متن کاملThe Components of Networking for Business to Business Marketing: Empirical Evidence from the Financial Services Sector
The purpose of this paper is to present the empirical findings of a recent qualitative study of the networks within which venture capital firms are embedded. The findings indicate that 60% of management buy-out managers’ time is focused on networking activities in order to procure MBO deals through their network contacts. In addition the grounded findings generated uncover the components of net...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International journal of business, economics & management
سال: 2023
ISSN: ['2632-9476']
DOI: https://doi.org/10.21744/ijbem.v6n3.2188