Digital Marketing Effectiveness of Wowmen Group Towards Gender Equity Awareness

This study seeks to investigate digital marketing effectiveness of social media platforms and how it links gender equity awareness. Focusing on Wowmen Group (a women’s platform), the research aims uncover Group’s perception awareness their audience towards issue. uses interpretive mixed methods both qualitative quantitative approaches. The methodology will focus use interviews questionnaires examine issue area, which are developed from interpretivism approach. also utilizes an inductive approach that begins with observations ends as process concludes. Nowadays, society is very supportive about equality. By using marketing, can spread a bigger impact equity. have brought big inspiring people take steps forward. Thus, has been in slowly steadily being addressed. Customers feel activities satisfy needs education These customers several suggestions for so they grow further spreading community.