Digital marketing and the potential for financial growth of small and medium-sized businesses

What Types of Small and Medium-sized Businesses Are Utilizing New Financial Products?

The increased diversification of fund rising methods among small and medium-sized businesses has been a major policy challenge in recent years, and private financial institutions are proactively striving to disseminate new financial technologies. However, this does not necessarily mean that every small and medium-sized business benefits from such technologies. It is difficult to analyze this as...

The Pattern of Ethical Entrepreneurship Development for Small and Medium Businesses

Background: Today, the secret of the success of organizations, in addition to human capital, is entrepreneurship and ethical development. This has affected even small and medium-sized businesses. The main purpose of the research is to present and explain the pattern of entrepreneurship development in the small and medium businesses. Method: This research is an exploratory research that is an ap...

IMPACTS AND CHALLENGES OF CLOUD COMPUTING FOR SMALL AND MEDIUM SCALE BUSINESSES IN NIGERIA

Cloud computing technology is providing businesses, be it micro, small, medium, and large scale enterprises with the same level playing grounds. Small and Medium enterprises (SMEs) that have adopted the cloud are taking their businesses to greater heights with the competitive edge that cloud computing offers. The limitations faced by (SMEs) in procuring and maintaining IT infrastructures has be...

the relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (case study: small and medium-sized businesses in the textile industry

this study examined the effect of organizational innovation on market innovation and innovation performance. the aim of the present study is to provide a model of organizational marketing performance considering the independent variables, market performance and the intermediary variables of organizational innovation and innovation performance. the questionnaire was designed based on literature ...

Powering the New Supply Chain: Demand Sensing for Small and Medium-Sized Businesses