DIGITAL MARKETING AND CUSTOMER ACQUISITION IN AN AGRO-INDUSTRIAL COMPANY

The present study presented as a general objective to determine the level of relationship between digital marketing and customer acquisition in company Agroindustrias Dane S.R.L., Tarapoto, 2022, methodology used was basic, correlational scope, quantitative approach non-experimental cross-sectional design. , sample consisted 201 employees company, who provided information through survey with questionnaire consisting 20 items measured on Likert scale, being validated by opinion 5 experts presenting high reliability. Cronbach's Alpha statistic. results found were that Spearman's Rho coefficient = 0.770 determined acquisition, 0.622 content 0.673 social media acquisition. conclusions reached there is direct significant addition moderate well for