Digital In-Store Shopping

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چکیده

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E-shopping and in-store shopping status in Tehran: Can e-shopping reduce traffic in the future?

Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...

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Store Managers – the Seismographs in Shopping Centres Store Managers – the Seismographs in Shopping Centres

Purpose: The aim of this paper is to investigate (1) the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, (2) the relevance of store managers in reflecting upon and informing the management and marketing practices of the local shopping centre management. Methodology: A conceptual model is developed based...

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Store Format Choice and Shopping Trip Types

Purpose: The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store-based) formats depending on the shopping situation operationalised by the type of shopping trip. Design/methodology/approach: The paper adopts t...

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The conventional shopping process involves a human being visiting a designated store and perusing first the items available. A purchase decision is then made based on the information so gathered. However, a number of unique challenges a human shopper would face, if he/she prefers to execute this process using a mobile device, such as a phone. Taking this aspect into consideration, the authors p...

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ژورنال

عنوان ژورنال: U.Porto Journal of Engineering

سال: 2018

ISSN: 2183-6493

DOI: 10.24840/2183-6493_002.001_0005