Digital entrepreneurship in Morocco: measurement model validation

According to the 2017 Global Entrepreneurship Monitor report, there are 6.5 million adults aged 18-64 planning start an entrepreneurial career by 2020. However, gap between attempt and effective creations remains one of largest within Arab countries (40% versus 9%). Given these statistics, we ask question about profile Moroccan entrepreneur. In this paper, opted for a quantitative research methodology on exploratory sample. We distributed questionnaire sample eighty entrepreneurs representing different regions Morocco. The objective our study is validate measurement scale three dimensions: 1/ motivations, 2/ skills, 3/ behaviour in context. To do so, present, first part, literature review digital entrepreneurship. Then, establish state art entrepreneurship show methodology. Finally, reveal discuss results study.