Digital communication as a global challenge for trade unions: lessons from Brazil and Portugal

نویسندگان

چکیده

As a cross-cutting issue encompassing all of society, the evolution digital technologies is particularly challenging to traditional labour actors that are accustomed physical work and face-to-face contact. This article discusses distinctive possibilities social media use as forward-thinking global strategy for organised labour. After an initial clarification useful concepts consider in age, we focus on presence trade unions, identifying pros cons associated with platform-based communication. Finally, debates implications platforms tools strengthen networks nonunion contribute amplification agenda. Through comparative analysis four union confederations, two from Brazil Portugal, argue that, despite outreach interaction enabled by new communication information technologies, confederations maintain constricted outdated top-down communications model.

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ژورنال

عنوان ژورنال: Tempo Social

سال: 2021

ISSN: ['1809-4554', '0103-2070']

DOI: https://doi.org/10.11606/0103-2070.ts.2021.182000