Differential decision of low-carbon supply chain based on market preferences with fairness concerns

Under the dual background of energy economy and environmental protection, expanding optimal decision-making low-carbon supply chain is significant to manufacturing industry. This paper discusses impact preference, price elasticity, research development investment (LR & DI) on equilibrium decisions a three-echelon system under scenarios market segments fairness concerns. Firstly, it found that yield are positively correlated with counterparty's demand elasticity coefficient sensitivity coefficient, profit better decentralized decision retailer's Secondly, there positive correlation between each member's interests degree manufacturer's concern. While considering retailer, manufacturer responsible for income loss. Finally, because pricing consumers' preference LR DI, manufacturers may optimize profits by raising DI within tolerable range. In addition, verified Stackelberg game optimizes traditional model numerical example, providing theoretical support in different scenarios.