Differences Between Indirect Beauty Salon Experience and Virtual Beauty Experience According to Demographic Characteristics

In order to expand the marketing scope of beauty industry, this study investigated difference between indirect salon experience and virtual according demographic characteristics. A self-written survey was conducted on general public, a total 308 copies were used as final analysis data. The collected data analyzed through SPSS 21.0, results are follows. terms differences in experiences, there significant gender, indicating that women more affected by experiences than men. both men showed low cosmetic VR AR, YouTube media, high results. Therefore, should continue carry out strategies using since AR remarkably insufficient we hope contribute development industry establishing various suitable for women.