Determinants of cognitive dissonance among buyers of consumer durables
نویسندگان
چکیده
منابع مشابه
Can Cognitive Dissonance Theory Explain Consumer Behavior?
Cognitive dissonance theory is applicable to very limited areas of consumer behavior according to the author. Published findings in support of the theory are equivocal; they fail to show that cognitive dissonance is the only possible cause of observed "dissonance-reducing" behavior. Experimental evidences are examined and their weaknesses pointed out by the author to justify his position. He al...
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ژورنال
عنوان ژورنال: INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT
سال: 2017
ISSN: 0974-2646,0976-7940
DOI: 10.15740/has/ijcbm/10.2/205-212