Detecting and Understanding Online Advertising Fraud in the Wild
نویسندگان
چکیده
منابع مشابه
Detecting click fraud in online advertising: a data mining approach
Click fraud–the deliberate clicking on advertisements with no real interest on the product or service offered–is one of the most daunting problems in online advertising. Building an effective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection in Mobile Advertising (FDMA) 2012 Competition, opening the opportunity for participants to work on r...
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ژورنال
عنوان ژورنال: IEICE Transactions on Information and Systems
سال: 2020
ISSN: 0916-8532,1745-1361
DOI: 10.1587/transinf.2019icp0008