Destination Loyalty Towards Bali

Towards a Conceptual Framework for Tourists‟ Destination Knowledge and Loyalty

Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

Online Promotion and Its Influence on Destination Awareness and Loyalty in the Tourism Industry

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP), destination awareness (DA), tourist...

Personal values, subjective well-being and destination-loyalty intention of international students

What are the factors that predict international students' destination-loyalty intention? This is the main question this paper addresses, using an online survey among 396 (short-term, N = 182) and (long-term, N = 214) international students at a Norwegian university. Structural equation model-AMOS was conducted to examine relationships among personal values, subjective well-being and destination...

Brand Knowledge, Trust and Loyalty – A Conceptual Model of Destination Branding

The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand awareness, cognitive brand image, and affective brand image. The concept of brand trust is defined in t...