Department vs discount retail store patronage: effects of self-image congruence
نویسندگان
چکیده
منابع مشابه
The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores
Many factors, both obvious and subtle, influence customers’ store patronage intentions. Using videotape technology that enabled us to experimentally manipulate the number of visible store employees, number of customers, and music, we test the relative importance of wait expectations and store atmosphere evaluations on patronage intentions. These constructs are found to be critical antecedents o...
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ژورنال
عنوان ژورنال: Journal of Consumer Marketing
سال: 2018
ISSN: 0736-3761
DOI: 10.1108/jcm-01-2016-1686