Denotation of Narrative Features in Television Advertising (A Semiotic Approach to Mr. President's Declaration)

The research summarizes the knowledge of dimensions and denotations T.V advertisement; its constituents for building it through semiotic approach an ad sample represented by announcement Zain Kuwait Telecom Company which carries title "Mr. President" using Roland Barth's approach, starting with designation, implicit, linguistic reading to reach narrative features their denotations. That makes television advertising as a pragmatic discourse in view still motion picture efficiency strength inform communicate. And what lies aesthetic, artistic elements; informational effective power influencing recipients focusing on narratives anecdotes; structure; TV attempt present applied model.