منابع مشابه
Deceptive Advertising with Rational Buyers
We study a Bertrand game where two sellers supplying products of different and unverifiable qualities can outwit potential clients through their (costly) deceptive advertising. We characterize a class of pooling equilibria where sellers post the same price regardless of their quality and low quality ones deceive buyers. Although in these equilibria low quality goods are purchased with positive ...
متن کاملHazard of deceptive advertising of athletic footwear.
OBJECTIVES Athletic footwear are associated with frequent injury that are thought to result from repetitive impact. No scientific data suggest they protect well. Expensive athletic shoes are deceptively advertised to safeguard well through "cushioning impact", yet account for 123% greater injury frequency than the cheapest ones. This study tested the hypothesis that deceptive advertising create...
متن کاملDoes deceptive advertising reduce political participation
We examine the effect of deceptive advertising on voting decisions in elections. We model twocandidate elections in which 1) voters are uncertain about candidates' attributes; and 2) candidates can inform voters of their attributes by sending advertisements. We compare political campaigns with truthful advertising to campaigns in which there is a small chance of deceptive advertising. Our theor...
متن کاملRational Voters and Political Advertising
Most political scholars agree that organized groups play a key role in modern democracy. One aspect of special interest politics that has caught the attention of both academic researchers and the public at large, especially in the US, are campaign contributions. Candidates to various federal and state o¢ ces receive monetary donations from various corporations and pressure groups.1 What do cand...
متن کاملThe dynamics of television advertising with boundedly rational consumers
The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model consists on a profit maximization problem of a television network working in a competitive environment. The network sells commercial time to advertisers and tries to minimize the effects of viewers’ aversion to ads. Viewers are assumed heterogeneous with regard to the preferences o...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2012
ISSN: 1556-5068
DOI: 10.2139/ssrn.2172714