Dampak Sosial Media Marketing Melalui Instagram terhadap Minat Beli Konsumen Coklat Majapahit Mojokerto

The purpose of this study was to determine the effect context through Instagram social media on buying interest Majapahit Chocolate Consumers in Mojokerto, communication chocolate consumers collaboration Mojokerto. , find out Mojokerto Consumer Buying Interest and connections Interest. research hypothesis tested using a Structural Equation Model (SEM) approach based Partial Least Square (PLS). PLS is component or variant-based structural equation model (SEM). Hypothesis testing done by Variance-based SEM (SEM-PLS) with warppls program. SEM-PLS used for exploratory research. In other words, more suitable prediction purposes. Context variables have real positive significant consumer Chocolate. Communication variable has no consumers' Collaboration Connection