CUSTOMER PREFERENCES FOR IB HASANAH CARD PRODUCTS AS FINANCIAL CARD AT BNI SYARIAH BANK SURABAYA BRANCH
نویسندگان
چکیده
Currently, the Islamic finance industry is proliferating and continues to make exciting innovations attract customers. This innovation offers convenience efficiency in financing banking Indonesia. one of product offered a sharia credit card. Unlike conventional banks' cards, which based on interest, this card still contract. study aims look at preferences bank customers, especially Surabaya branch BNI Syariah bank, using iB hasanah product. The method used quantitative with an explanatory approach. indicates that contracts, fines, fees, services together have positive effect customer choosing Hasanah Card Furthermore, each variable significantly affects IB as efficient payment
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ژورنال
عنوان ژورنال: Islamic banking: jurnal pemikiran dan pengembangan perbankan syariah
سال: 2022
ISSN: ['2686-5149', '2460-9595']
DOI: https://doi.org/10.36908/isbank.v7i2.377